# MadgeOne Network Architecture

## Making the Right Network Decisions is Critical to Your Success

In today's dynamic business enviroment, being successful requires a few important ingredients: get your product to market ahead of the competition. Control your overall costs. Know your customers. Serve them well and make sure your employess have all the information they need -- when they need it. At Madge, we've developed one solution that will dramitically increase your company's success. MadgeOne, the first multiservice network architecture, guarantees new levels of control for your business; it will hold the line on costs; and it will enable a new generation of applications that provide a real competitive advantage.

The business opportunities are clear. Bringing data, video, and voice together in a single multiservice network means substantial savings in equipment and operational costs. The MadgeOne architecture is the only network solution available today that controls Cost of Service as well as Quality of Service

### Press Information

- MadgeOne Technical Backgrounder

## MadgeOne Transforms the World of Business Communication

Communicating ideas, plans, and services is key to every company's profitability and growth. And the primary instruments we use for business communication are the PC and the telephone. Although they were developed in different centuries with different technologies, the PC and the telephone are both vital tools of communication. Each has evolved over the years according to the specific needs of the service they provide. Though they are worlds apart in terms of network connection, the PC connected to a LAN, the telephone to a PBX, each of these networks provides a single "service". But as business communication continues to grow in sophistication, it's becoming clear that having two separate networks bringing information to your desktop can be detrimental to your budget and a frustrating obstacle to productivity.

Today's single service networks aren't capable of delivering the ever-increasing variety of applications necessary for sustaining your competitive strength. They also require time-critical applications to share network resources with less important traffic. The result is unpredictable and variable performance for your most vital business applications.

Mission-critical applications require guaranteed bandwidth to ensure timely end-to-end delivery. And emerging real-time services such as video and voice are sensitive to delay and require precise Quality of Service. As more and more businesses discover the productivity gains and savings that come from the effective use of interactive conferencing and multimedia training, the shortcomings in existing single service networks will be highlighted even further.

FOCUS ON MULTISERVICE

Finding a networking solution to meet your increasingly diverse business needsóand to help you keep a competitive edge -- doesn't have to be difficult. But it has to be the right one. Meaning you shouldn't have to toss out your existing network and start from scratch. And it shouldn't cost a fortune to implement. To survive and thrive in business, your network should be capable of handling multiple services and multiple service levels. Simply put, the time has come to evolve from a single service network to a multiservice network.

A multiservice network is a single infrastructure that matches service levels to the needs of each application. And with the MadgeOne™ architecture, Madge Networks is pioneering multiservice networking, creating a fundamental shift in how the world designs networks. MadgeOne represents the first serious attempt by any networking vendor to bring together the disparate worlds of voice, video, and data communications, desktop to desktop.

## MadgeOne Will Impact the Success of Everything You Do

FORWARD THINKING

At Madge, we take our leadership position in networking very seriously. As the business requirements for real-time services grow, and the technology evolves, it is crucial that you choose a networking vendor that understands your concerns and will help you capitalize on these emerging technologies.
Madge's focused corporate strategy and superior product offerings position us as a strong technology ally and strategic network partner. The MadgeOne architecture only strengthens our commitment to providing our customers with products and services that ensure their continued network stability as new technologies are introduced.

By making the convergence of voice, video, and data a reality, the MadgeOne architecture enhances every aspect of your business, from reducing training and telephony costs, to improving efficiency and time to market. With its ability to accommodate all the services you need to be successful, MadgeOne stands apart in the industry as a network architecture that extends your competitive reach.

MULTISERVICE NETWORKING THE MADGE WAY

Network planners have learned the hard way that just increasing network bandwidth only runs into higher costs and doesn't the solve the problem, fatter pipes soon fill up with more network traffic, leading to another round of network upgrades. You're back to square one trying to find the best way to deliver real-time services such as voice and video over the network.

The multiservice network is emerging as the answer to these challenges. It offers the following key business advantages:

- Aligns the services of your network with the business objectives of your specific applications.
- Enables you to define the levels of service and priority for your applications.
- Controls cost of ownership by delivering multiple services over a single network infrastructure.

MadgeOne delivers on the multiservice promise. By leveraging the capabilities of ATM, MadgeOne provides guaranteed Quality of Service and ensures a cost-effective migration path that protects the investment you've already made, while continuing to pay dividends as your port-folio of services grows in the future.

END-TO-END SERVICE

The MadgeOne architecture uses ATM technology to deliver multiple services because ATM is the only technology that is truly capable of handling all data, voice, and video networking needs in one integrated network. Since ATM will be deployed in situations where existing networks are already in place, MadgeOne provides a way of bringing the benefits of ATM Quality of Service to Ethernet and Token Ring desktops, thereby protecting your existing network investment. MadgeOne incorporates a new solution for the integration of real-time traffic called "Cell-in-Frame," a technique for carrying ATM cells as the payload of Ethernet or Token Ring frames.

Besides combining the handling of data with real-time voice and video over an ATM-based LAN, MadgeOne completes the end-to-end multiservice picture by adding access to the wide area. The Madge WAN AccessSwitch™ aggregates data, voice, and video traffic from the ATM LAN and sends it over the wide area using the most appropriate medium, including ISDN, the public telephone network, frame relay, and the Internet.

TAKE CONTROL OF YOUR BUSINESS

All IS managers are focused on creating a more productive and profitable network that successfully addresses their business needs. Multiservice networking helps your business thrive by maximizing the level of service you can implement across your network, including data access and transfer services, voice telephony services integrated in a desktop PC, and even multimedia video services like desktop conferencing.

We designed MadgeOne to provide a single infrastructure that will handle all data types, hold the line on your expenses, reduce operational staff, and allow you to provide a greater level of service for all your critical business functions.

Data-intensive applications immediately benefit from MadgeOne's increased performance. Even more importantly, MadgeOne returns control of the network to the IS manager, by guaranteeing dedicated capacity to mission-critical applications. And that provides a huge competitive advantage. Especially when your business lifeline depends on providing critical, time-sensitive information to your customers. MadgeOne delivers guaranteed bandwidth to companies that rely on their customer service systems, order tracking, and call distribution centers. With improved levels of customer service being felt right at the bottom line, MadgeOne can help increase profitability too.

PIONEERING INTEGRATED VOICE TELEPHONY

If you discovered that switching from a single service network to a multiservice network would reduce the cost of providing voice services by 55 percent, how long would it take you to switch? That level of savings is possible by integrating voice telephony over the LAN with MadgeOne.

By leveraging new telephony standards and advances in PCs, the MadgeOne architecture delivers voice telephony features over the LAN. MadgeOne achieves this breakthrough by introducing sophisticated call control technology to manage voice calls over the ATM switch fabric. Computer-telephony integration also means useful new telephony features. Telephones will become "smarter" and a graphical user interface will make functions easier to use. Calls will become data objects, capable of being filed, retrieved, and sorted. Personalized call routing services will make it easier to receive the calls you want, when you want them.

By integrating telephony services over the LAN with MadgeOne, your call service centers can operate at a lower cost, and call processing applications can be developed faster than ever. Quality goes up, cost goes down. Everyone wins.

EASY THREE-STEP APPROACH

Implementing the MadgeOne architecture for switched multiservice networks within your organization can be accomplished in three simple phases.

- Scale up backbone capacity with LAN switching
- Bring switching to the workgroup level, move LAN Switches to the wiring closet, and install ATM switches into the backbone.
- Extend ATM to new desktops; integrate telephony, video, and WAN access; and bring telephony to PCs.

## Migrating with MadgeOne Guarantees Business Success

As we embark upon a converged future of integrated data, voice, and video, we must know how to leverage every opportunity for increased business success. By introducing a new approach to network design, Madge is prepared to help our customers recognize key business opportunities thaht will help them contine to meet their strategic business goals.

Implementing multiservice capabilities into your network will allow you to communicate faster, better, and more cost-effectively. The MadgeOne architecture lets you migrate to a multiservice network that will bring a new generation of applications to your desktop while protecting your current network investment.

By providing a solid platform for multiservice networking and delivering on the promise of integrated voice, video, and data over the LAN, MadgeOne is the one solution you need to prepare your network and business for long-term success and continued competitive strength. Begin your migration to multiservice networking today with MadgeOne.

IMMEDIATE COST AND SERVICE BENEFITS |  | PROTECT YOUR INVESTMENT
By guaranteeing complete control of all the traffic on your network, MadgeOne provides immediate cost and service benefits for today's demanding network applications. |  | MadgeOne ensures a cost- effective migration path that protects your existing network investment.

EASY TO USE |  | HOLD THE LINE ON COSTS WITH INTEGRATED VOICE TELEPHONY
Madge has a three-step migration plan for helping you easily and quickly realize the benefits of multiservice service benefits for today's networking. |  | By integrating telephony services over the LAN with MadgeOne, your cost of ownership for voice services can be reduced up to 55%.

BOOST NETWORK PERFORMANCE |  | MADGEONE ARCHITECTURE BLUEPRINT
MadgeOne offers you increased network performance, which immediately benefits your data-intensive applications. |  | The MadgeOne architecture gives you a single meet all your business application and communication needs.

Madge, the Madge logo, MadgeOne, and AccessSwitch are trademarks, and in some jurisdictions may be registered trademarks, of Madge Networks or its affiliated companies. Other trademarks appearing in this document are the property of their respective owners.
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